Today we've got a guest post from the always awesome Jamie (aka - JamieLeightTO)! She hit the #Pedi4Cause event that I sadly had to miss, and has taken us along for the ride. Thanks Jamie!:
Guest blogger, Jamie here to drop some of my own shambled ramblings on you – in my bare feet!
Last week while Kristen was busy kicking internet ass, I was busy taking off my heels and getting pampered. But it was for charity, so if I didn’t do it I would basically be stealing from babies. Babies IN NEED. Or something like that.
I don’t normally take my shoes off at parties, but #pedi4cause was a different kind of party. Hosted by Sharlene Chiu from MTV News, Barefoot Wines and Bubbly invited the media to kick it barefoot with them and enjoy a night of wine and pampering in support of Second Harvest. Second Harvest is a “food rescue” program and the largest of its kind in Canada. Second Harvest works with grocery stores and food manufacturers to pick up excess food and deliver it to community agencies like food banks and community meal programs. In Toronto alone, Second Harvest delivers to more than 215 community agencies.
I have definitely tried Barefoot Wines before (since I’ve basically tried any bottle under $15 at my local LCBO) but I never really see much about the brand in the media. That’s because instead of spending a lot of money on traditional advertising, Barefoot Wines uses a grassroots marketing approach based on community involvement and supporting local charities. They provide wine to over 650 charity events every year.
Barefoot Wines and Bubbly make fruity and flavourful Californian wine in the following varietals: Pinot Grigio, Sauvignon Blanc, Chardonnay, White Zinfandel, Shiraz, Merlot, Zinfandel, Cabernet Sauvignon and Moscato. With each bottle selling for only $10-14 across Canada, the wine is not only delicious but also really affordable.
The next time I’m partying I’ll definitely be thinking about the footprint I leave. I’ll be making more Barefoot footprints in the shape of empty wine bottles – BECAUSE CHARITY, okay?